Recently, as preparations for the 15th National Games progressed steadily, Sinochem Guangdong partnered with Guangdong Namyue Fun Share Pool, a licensed manufacturer and retailer for the 15th National Games, to inject new vitality into this national sports event with commemorative merchandise. Starting in September, these commemorative items will gradually be available at Sinochem gas stations across the province, allowing residents to experience the atmosphere of the National Games and share in the sports excitement while refueling.

This collaboration represents an innovative practice of cross-sector “sports+energy” integration. Leveraging Sinochem Guangdong’s extensive gas station retail network in the province, the partnership aims to create a novel experience featuring “A National Games in Guangdong-Hong Kong-Macao Greater Bay Area + Sports IP Trendy Cultural and Creative Toys”. Consumers can conveniently purchase a wide variety of licensed trendy toys at Sinochem gas stations, including plush toys, themed keychains, blind boxes, and other cultural and creative products, allowing them to bring National Games-themed merchandise home easily.

Looking ahead, Sinochem Guangdong will continue to innovate and upgrade its business models, service experiences, and consumption scenarios, thereby contributing to local economic development.